To some people, life is always a journey of doing crazy things. They take it as a challenge, they enjoy it as an adventure.
Let me tell you a story. This story is about a radio repairing shop just after World War 2. In 1945, they started their operation from the third floor of a damaged department store. Initially, radio repairing was their main job. But soon it came up with experimenting their own product. It was a device to cook rice.
The interesting thing is – they could sell less than 100 unit and most of them were taken back because that rice cooker burned rice rather than cooking.
In 1979, they came up with another idea – listening music on the go. Before launching the product they conducted a survey on the consumers – how it would be if they can enjoy music while walking? Most of the customers rejected the idea. The exclaimed – whoa, listening music requires an environment! It requires an arrangement, a peaceful place at least. Listening music while walking on the road is a stupid idea to think.
But, the founders of this company decided to do an experiment. They launched a portable music device with a headphone letting consumers listening music on the go. They expected to sell less than 5000 units a month.
But the interesting thing is – it smashed all expectations by shifting more than 50,000 in the first two. And, it brought a revolution in the music industry.
Today you are enjoying music may be with your smart phone, or may be with your iPod. But the history started in 1979.
Yeah, the name of the company is Sony Corporation. I’m talking about Sony Walkman TPS-L2. The mastermind behind this company is Akio Morita, a man who kept doing experiments. Because –
If you have never failed, you have never tried anything new.
Do you have a crazy idea?
Then, do an experiment. You may fail or you may succeed. No matter the whatever the outcome is – keep experimenting!